TALES FROM THE MIDDLE PRIVACY POLICY

Last Updated: 09/16/2025

This Children’s Privacy Policy explains the privacy practices of the Bezos Family Foundation ("BFF" or “we”) with respect to information collected from adults and from children in connection with use of the Tales from the Middle (the “Game”).

We may change this Privacy Policy from time to time. If we make changes, we will notify you by revising the date at the top of the Privacy Policy, and in some cases (such as for material changes), we will provide you with additional notice (such as adding a statement to our web site’s homepage or sending you a notification).

Information we Collect

Information Provided Directly

We collect information adults and children provide directly to us, which includes parental email, child’s email, and password. We do not knowingly collect any other information from children in connection with the Game.

Information We Collect Automatically from Use of the Game

When users (including children) access or use our Game, we automatically collect information the following information:

Game Data: When users access or use our games, we collect information about their use on an anonymized basis, including details about the pages viewed, player count, play time and average length of session, number of days played, the Game choices made, Game and game progress.
Device and Log Information: Log information may automatically collected when the Game is used, including the type of browser used, access times, pages viewed, and the page visited before navigating to our Game. We may also collect information about the computer or mobile device used to access the Game, such as the hardware model, operating system and version, and mobile network information. We also collect a session GUID that is randomly generated on login.
Information Collected by Cookies and Other Tracking Technologies: We use cookies and web beacons to collect information about children’s use of our Game. Cookies are small data files stored on a hard drive or in device memory that help us improve our Game and the user experience, see which areas and features of our Game are popular and count visits. Web beacons are electronic images that may be used in our Game or emails and help deliver cookies, count visits and understand usage and campaign effectiveness. For more information about cookies, and how to disable them, please see "Your Choices" below.

Use of Information

We may use the information we collect from our users (including children) as described in this Privacy Policy, including to:

Provide, support, maintain, and improve the Game, including to authenticate users, obtain parental consent, and provide access to parent co-play features.
Respond to comments, questions and requests, provide customer service, and communicate with you about the Game (although note that we typically endeavor to send communications to the parental email we have on file);
Monitor, measure, and analyze trends, usage and activities in connection with our Game and to understand how users access and use our Game;
Detect, investigate and prevent fraudulent transactions and other illegal activities, for safety and security purposes, comply with our legal and financial obligations, and protect the rights and property of BFF, other users of our Game and our service providers and partners.

We may share the information we collect (including from children) as described in the Privacy Policy, including as follows:

With vendors, consultants and other service providers who need access to such information to provide internal support for the operation of our Game.
When we believe it is necessary for us to comply with a legal obligation, take precautions against liability, respond to a legal process or governmental request (as permitted by law), exercise legal rights or defend legal claims, protect the security or integrity of your site or service, investigate and protect against fraud, abuse, suspected legal activity or violations of our terms or policies, or when we believe it is necessary to protect a child’ safety or otherwise address threats to security or physical safety.

We may also share aggregated or anonymized information that does not constitute personal information, such as sharing analytics and other aggregate information about users’ activities in the Game that do not contain any personal information.

Our Game does not enable children to make personal information publicly available.

Analytics Services Provided by Others

We may allow others to provide analytics Game on our behalf across the Internet and in applications. These entities may use cookies, web beacons, device identifiers and other technologies to collect information about your use of the Game and other websites and applications, including your web browser, mobile network information, pages viewed, time spent on pages, links clicked and conversion information, as well as Game engagement and efficacy metrics. This information may be used by BFF and others to, among other things, analyze and track data, determine the popularity of certain content, and better understand your online activity.

Security

BFF takes reasonable measures to help protect information it collects from loss, theft, misuse and unauthorized access, disclosure, alteration and destruction.

Data Retention Policy

We retain personal data for as long as necessary to carry out the purposes for which we originally collected it and for other legitimate business purposes, including to meet our legal, regulatory, or other compliance obligations. With respect to personal information collected online from children under 13, we will retain it only for as long as is reasonably necessary to fulfill the purpose for which the information was collected. The purpose for which personal information is collected includes authenticating and managing the child’s account and for the other uses described in this policy. We will delete such information when it is no longer reasonably necessary for such purposes.

Transfer of Information to the U.S. and Other Countries

BFF is based in the United States and the information we collect is governed by U.S. law. By permitting your child to access or use the Game or otherwise providing information to us, you consent to the processing, transfer and storage of your child’s information in and to the U.S. and other countries, where there may not be the same rights and protections as under local law.

Your Choices

Parent Rights and Choices Concerning Children’s Information

As a parent, you have choices about our collection, use and sharing of your child’s information. Specifically, you have the right under COPPA to:

Review the personal information we have collected about your child.
Instruct us to delete the information we have collected about your child.
Refuse to permit further collection or use of your child's personal information.

To exercise any of these options, please Contact Us at feedback@talesfromthemiddle.org via one of the methods shown below.

Cookies

Most web browsers are set to accept cookies by default. If you prefer, you can usually choose to set your browser to remove or reject browser cookies. Please note that if you choose to remove or reject cookies, this could affect the availability and functionality of certain of our Game.

Contact Us

BFF is the operator of the Game and may be contacted at feedback@talesfromthemiddle.org